Floyd County Farmers’ Market

Health, economy, planet all benefit from farmers’ markets

Shoppers crowd the 2012 Floyd County Farmers’ Market, choosing from a wide selection of fresh, locally-grown foods. (photo courtesy of Floyd County Farmers’ Market)
Shoppers crowd the 2012 Floyd County Farmers’ Market, choosing from a wide selection of fresh, locally-grown foods. (photo courtesy of Floyd County Farmers’ Market)

Nothing can match the down-home flavor of a perfectly-ripened tomato picked off the vine, a sun-cured sweet onion diced in your favorite dish, or a kettle of green beans straight from the garden. Now, that scrumptious flavor can be yours, without breaking a sweat in the garden, thanks to the Floyd County Farmers’ Market.

A bountiful selection of farm fresh fruits and vegetables, along with locally produced meats, baked goods and other items, is available to you this summer, in the heart of downtown Prestonsburg.

Beginning June 8, the Floyd County Farmers’ Market will offer a wide variety of fresh produce every Saturday, grown just a few miles from your home. If you are accustomed to the bland taste of store-bought produce, you will be in for a pleasant surprise when your tastebuds first experience the delicious and vibrant flavors that await you.

Fresh, local food is not only better tasting, but also better for you. Researchers at East Carolina University, for example, found that people living near a farmers’ market tended to have a lower body-mass index (BMI), while people living near fast-food and pizza restaurants had a higher BMI.

The Floyd County Farmers’ Market might also good for your social life. Psychologist Robert Sommer notes that people who shop at farmers’ markets have 4.5 times more social interactions at the market, than they would at a grocery store. This year, the Floyd County Farmers’ Market is planning a number of special events, to make your visit even more enjoyable, including live music, crafts and cooking demonstrations. And make sure to bring the children to the market June 15, for our special kids day, filled with activities and treats for the little ones.

Shopping at the Floyd County Farmers’ Market is not only good for your waistline and your social life, but also your community. Every item purchased at the Floyd County Farmers’ Market directly benefits a hard-working farmer and his or her family, and that money stays in the community, instead of being whisked away by some faceless out-of-state corporation. A number of studies by Civic Economics finds that for every dollar spent at a large chain, only 14 cents stays in the area. By contrast, for every dollar spent with local proprietors like those at the Floyd County Farmers’ Market, the amount staying in the area nearly quadruples. Every time you invest in healthy, high-quality, fresh food at the Floyd County Farmers’ Market, you are also making an investment in the local economy.

Buying from the Floyd County Farmers’ Market also helps protect Mother Earth, because every bit of our produce is grown locally. Some of the benefits include:

  • Market fruits and vegetables have no need for additives and preservatives to maintain shelf-life, because they were likely harvested from the farm just a few hours before your purchase.
  • Farmers’ markets also use little or no wasteful packaging, and this year the Floyd County Farmers’ Market will be distributing a limited number of reusable shopping bags, reducing the amount of waste headed to the landfill even further.
  • Buying locally-grown food also eliminates the need for inefficient and expensive, fuel-guzzling transportation from some far-flung place across the country or around the world.

You can learn more about the Floyd County Farmers’ Market by visiting our Facebook page. And if you would like to help support the Floyd County Farmers’ Market, consider volunteering with the Friends of the Market.

Make plans to help your health, your community and your environment by becoming a regular patron and supporter of the Floyd County Farmers’ Market. Beginning June 8, we will be open every Saturday, from 9 a.m. until 2 p.m., in the municipal parking lot in Prestonsburg. We will be glad to see you, and you will be glad you came!